The success of an organisation depends to a great extent on marketing, analytic or the customer relationship management strategies that it has devised to compete in the market. Therefore, not only understanding the customer’s requirement is important, but it is mandatory to analyse your own organisation, as well as your competitors. This requires collection of different types of data; for instance, text mining, data mining, online and offline analytical processing, and business processing management, etc. This is where the use of business intelligence software becomes inevitable. Business intelligence software is a broader term used for a wide variety of applications and platforms used by organisations for the identification, extraction or analysis of the business data. The purpose of business intelligence software is to facilitate and support better decision making in the business.

Use of business intelligence software helps in understanding your own business. However, before it is implemented, there are a number of factors that need to be considered; for instance, the sponsorship and commitment of senior management towards the whole project, the business objectives, the amount and quality of semi-structured or unstructured data, and the end user acceptability within the organisation.

As far as the selection of powerful business intelligence software is concerned, all it requires are the tools that help with the collection of market research data along with the capability of objective assessments.

If you want your business to be successful, then understanding your customer’s needs and their satisfaction should be your top most priority. Now, let’s discuss how business intelligence software helps you with that. At the basic level, this can be achieved by tracking ongoing sales, making after sales services and tracking any other administrative activities related to customers such as periodically conducting short surveys that encompass customer needs, expectations, and satisfaction levels. All such activities can be carried out smoothly if you have powerful business intelligence software. It also provides statistical analysis regarding customer preferences, market trends, sales forecasting, and performance management.

Another important aspect of successful business is to understand your competitor and amend your marketing strategies accordingly. Business intelligence software can be used to gather and manage specific information regarding the competitors demographics, number of products or services that they provide, and their future offers for customers, or any other strengths and weaknesses that the company possesses. After the required data has been collected, compiled and analysed using business intelligence software, it is used in making appropriate amendments in company’s existing marketing and customer related strategies. These strategies help in working on company’s weak areas and creating road-maps to compete effectively in the market.

Planning to revitalise your business is certainly important, and it involves the use of BI software for smooth performance of the activity. However, first you need to assess where you lack, what are your weak areas and how you can improve them. Appropriate selection of business intelligence software and its utilisation brings you closer to achieving your goals faster than you expect.